Services
Web Design, Branding, Local SEO
Client
Just Breathe Centers
Industry
Healthcare / Mental Wellness
Timeline
Ongoing
+400%
Increase in Client Inquiries
Top 3
Ranking in Local Search
+250%
New Client Bookings
Services
Brand Strategy, Website Design, Marketing, Logo Development and Design in Northern Virginia
"At Just Breathe Centers, Virtual Servivces in MD, DC, VA and Ohio, we had the privilege of partnering with Ka'ra as she embarked on her journey to establish her therapy brand. This case study highlights the obstacles faced together, particularly in navigating the complexities of working with therapist—one of the most analytical and detail-oriented clients. Our mission was to help Ka'ra understand how effective branding could not only streamline her operations but also elevate her practice into a within the therapy industry. Through collaboration innovation, we aimed to turn challenges into opportunities for growth and success."
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THE DESIGN
"Our primary goal was to create a visual identity that felt like a safe space, for her virtual clients. We chose a soft, warm color palette to evoke feelings of calm and comfort, moving away from a clinical feel. The butterfly was a natural choice for the logo; it's a universal symbol of transformation and hope. It perfectly represents the client's journey of growth and emerging stronger, which is the very essence of therapy."
THE SOLUTION
We created a holistic digital strategy to build a safe, welcoming, and effective online space for the her therapy practice in the Washington DC metro area.
We created a holistic digital strategy to build a safe, welcoming, and effective online space for the practice in her area of Maryland but also for her clients in Virginia, DC and Ohio
Trust-Building Branding
We designed a warm and calming website with an intuitive layout, making it easy for visitors to find information about services and therapists. We implemented a simple, secure, and HIPAA-compliant contact and booking system.
Compassionate Web Design
We developed a brand identity that conveyed warmth, professionalism, and safety. A soft color palette, approachable typography, and authentic imagery were used to create a sense of calm and credibility.
Hyper-Local SEO Strategy
We optimized the website for local search terms like "therapist near me" and "anxiety counseling in MD, MD, VA, DC and OH". This ensured that Mindful Growth Therapy appeared prominently when local residents were searching for help.